The Automotive Climate In 2011
Despite the recession, the automotive sector has been showing signs of growth over the last 6 months. Thanks to increased export to countries such as China, UK car production has been positive.
UK car sales have remained steady throughout 2011 as the UK market continues to struggle with the recession that shows no signs of lifting. Thanks for finance, expensive cars are made affordable to people that cannot afford a one off payment, but small monthly payments over 2-3 years.
Automotive Marketing In 2011
By far the best form of marketing has to be advertising on TV, many of the leading car companies (Peugeot, Audi, Toyota etc.) use TV advertising to sow the seed of having a new car.